UX Internship | 2B & 2C | Web
THE BUILDER MARKET
About TBM (The Builder Market):
The Builder Market is a service marketplace connecting homeowners and construction professionals. The platform offers homeowners access to a comprehensive directory of 1.5+ million professionals nationwide, providing the opportunity to find the right match for any project. Professionals benefit from our professional-friendly design, which includes accessible communication channels for seamless collaboration.
My role
I led the UX and interface design, and collaborated with the product manager and developers to bring the design to life.
Tools
Figma
Duration
2022.05-08
Problem I solved:
I facilitated the integration of two platforms, Struktur and The Builder Market, by developing a streamlined information architecture. This was achieved through 10+ design projects, during which I conducted user interviews and competitive research to gain valuable insights and identify user needs, informing the new user flow.
To begin my work, my initial focus was on understanding our target users by discussing with the product manager and the team. We identified two main user categories to prioritize:
UX Research
Interview | Persona | Competitive Analysis
To get a better understanding of the needs of the home-owner side, I conducted interviews, with 6 professionals (Business side), separated participants into 2 groups:
1) professionals with sucessful online business experience;
2) professionals who did well offline but unsatisfy with online experience
and 3 Home owner users (Customer side), finally mapped out their pain points, goals, and motivations of the business users.
User needs in Keywords:
Collaborative +
[Management]
Transparent+
[quote, communication]
Networking+
[Industry peers, Clients]
UX Research
Interview | Persona | Competitive Analysis
UX Research
Interview | Persona | Competitive Analysis
After conducting a competitive analysis and benchmark study, we identified opportunities to improve the user experience through the following UX design improvements:
Streamlined
Create seamless user journeys from start to end: professional searching, request quote, to project management and project closed.
Transparent:
Eliminate the need for users to go through multiple filters and answer various questions before accessing professional and project examples.
Collaboration
Foster connections between professionals to enable collaboration and joint projects
Goal Setting
Sprint For UI/UX Design
For TBM’s MVP launch, me and the PM collaborated together in designing the sprint during the summer, and for design works, we separated them into 3 sprints, each with its GOAL, PROBLEMS, and SOLUTIONS.
Goal Setting
New User Journey
Based on the user research, our next step is to INTEGRATE the two platforms, and make sure the communication is TRANSPARENT, and encourage COLLABORATION during the project management process. After that, I create this new User Journey based on the 2 old platform’s service, with highlight on the TRANSPARENT AND COLLABORATIVE feature.
TBM: ❌Only owners finding professionals.
TBM: ❌Only one person managing project files.
Design Outcome
Selective projects
Pre Project
Directory
Post a Project
Projects
Quoting
Leads
Leads Management
Estimated
Ongoing Project
Project Management Dashboard
Task Management
Team Management
Post-Project
Project Management
Financials
Connection
01 Pre-project
Directory
Effective Call to Action for Project Posting
Transparent Company Information Auditing and Key Data Extraction to Boost Trust
Showcasing Past Project Photos to Enhance Owner Credibility and Interest
Building Company Credibility through company internal connection (employee)
01 Pre-project
Post A Project
Enhances Visual Clarity for User-Friendly Accessibility
Allows Saving of Unpublished Items
Facilitates Data Entry with Abbreviated Information Tables
02 Project Quoting
Leads
Streamlining Posetd-Project Selection and Management for Professional-Owner communication
Efficiently Handling Quoting Projects
User-Friendly Interface: 'Select Projects' and 'Manage Projects' in Two Columns for Enhanced User Experience", to help new Business(Professionals) users understand the flow for selecting projects to bid.
02 Project Quoting
Leads Management
Enhance pre-project communication efficiency between owners and professionals by:
Enhance transparency by clearly displaying the current communication status and project details.
Offer multiple communication channels, including information sharing, messaging, file transfer, and quoting, to facilitate intuitive and convenient interactions between both parties for project discussions.
03 Project Management
Project Management Dashboard
Collaborate on projects at different stages - planning, ongoing, and completed - with an integrated project management approach.
Centralize project-related functions for seamless management and emphasize collaboration features to enhance trust between teams
03 Project Management
Task Management
In “post a project” survey, the user will be prompted to answer a series of q
Reflection
As a UX designer, this experience has been valuable in honing my skills and abilities. As a newcomer to the workplace, this experience has helped me to quickly learn the ropes and understand the processes and dynamics of working with a team. By working on this online product, I was able to improve my ability to collaborate with product managers and front-end developers. I was able to assist the product manager in planning the information architecture of the product and helped to merge the different businesses of the two companies. Additionally, I was able to quickly understand the product and users in a new area, which helped me to design a user-friendly and efficient interface. Overall, this experience has been a great learning opportunity and helped me to grow as a designer.
